Identity Design Action: East New York is a model for connecting community and business development through design. The project focuses on strategy and design to bolster the existing small business community in the face of rezoning measures and rapidly changing demographics.

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About IDeA: ENY

Identity Design Action: East New York (IDeA:ENY) is a model for connecting community and business development through design.

AIGA/NY is one of the seven recipients of the City’s Neighborhood Challenge 2015, a competitive grant initiative coordinated by NYC Small Business Services (SBS) and New York City Economic Development Corporation (NYCEDC) designed to encourage innovation, support economic development and revitalization projects via Business Improvements Districts (BIDs).

Conceived in partnership with the Local Development Corporation of East New York (LDCENY) IdeA:ENY will form collaborations with small business owners and other local community development organizations, arts advocacy, youth and workforce empowerment groups to ensure it is appropriately anchored in the neighborhood.

This research-action work takes place in the context of the East New York Sustainable Community Plan, a comprehensive initiative part of Housing New York, Mayor De Blasio’s 10-year plan to foster a more equitable city. The neighborhood faces altering rezoning measures and rapid changing demographics, two factors that are going to dramatically alter the character of this historically underserved neighborhood.

People Involved

WeShouldDoItAll (WSDIA)

Design Team

WeShouldDoItAll (WSDIA) is a contemporary design studio that translates clients’ needs into dynamic, visual systems that can be presented at multiple scales. Devised by duo Sarah Nelson Jackson and Jonathan Jackson, solutions take the various forms of branding, spatial, environmental, interactive, or print projects. WSDIA has been nationally and internationally recognized through various awards and publications.

3x3 Design

Research Team

3×3 Design is a social innovation consultancy that works at the intersection of urban planning, design, and technology. We create smarter programs and services for more livable cities. Our human-centered process helps organization focus on their audiences’ needs to build successful and scalable solution. At 3×3, we use practical knowledge of today’s complex urban systems, collaborative and tireless engagement, and insights gleaned from context-based research to help clients launch lean, resource-efficient projects that create social value. Our team has applied design research to improve urban planning programs, services and policies for diverse organizations including the World Bank, UN-Habitat, UNICEF, the City of Chicago, and the City of New York.  Megan and Vanessa are founding partners at 3×3 Design.

Laetitia Wolff

Program Director

Laetitia Wolff is a design curator and creative strategist self-described as a cultural engineer, interested in building bridges between design and the city. Her work focuses on creating projects that generate new discourses and experiences around design’s potential as a tool for change and investigation. She joined the NY chapter of AIGA to direct the creative placemaking program Design/Relief and now leads other civic initiatives, such as the DUMBO Circuit and Identity Design Action: East New York. She headed the nonprofit startup desigNYC as its first executive director following her 2010 launch of expoTENtial, an urban intervention platform that investigated design’s strategies to address pressing environmental issues. In 2013 she co-curated “EmpathiCITY, Making our City Together” for the 8th edition of the Saint-Etienne International Design Biennale which activated the UNESCO Creative Cities network. In 2014 she produced for the City of Montreal “Unsitely!,” an international colloquium that explored design’s potential in addressing the negative impact of construction sites. She is an instructor in the SVA’s Impact! Design for Social Change summer program.

David Frisco

Project Board

David Frisco is the principal of DFD: David Frisco Design, a collaborative design practice with an emphasis on clients with social purpose. He is an Adjunct Professor in the Undergraduate and Graduate Communications Design departments at Pratt Institute. David is Co-Creative Director of Design Corps at Pratt Institute, a pro-bono design program for non-profits, and Co-Coordinator of Public Project, a GradComD Initiative bringing public engagement opportunities to students. David founded IntraCollaborative, a socially minded design collective comprised of Pratt MFA graduates. Clients include desigNYC, Center for Urban Pedagogy and AIA/NY Center for Architecture and Glynwood. David holds an MFA in Graphic Design from Yale School of Art and a BFA in Graphic Design from University of Illinois at Chicago. Before heading out east, David was a Senior Designer at the Museum of Contemporary Art, Chicago.

Manuel Miranda

Project Board

Manuel Miranda is a designer and owner at MMP, whose recent work includes: exhibition design for the Sheila C. Johnson Design Center at The New School and the New York chapter of the American Institute of Architects; campaigns for New York City, including Office of the Mayor and the Department of Health; publication design for Center for Urban Pedagogy, Red Hook Initiative, and the Urban Justice Center; interactive design for the Nike Foundation; and institutional identity for Van Alen Institute. He is also a critic at the Yale School of Art where he teaches first- and second-year core graphic design studios and previously was a visiting assistant professor in Pratt Institute’s MFA program in communication design. Prior to establishing his own practice, he was an art director and senior designer at 2×4, Inc., and a designer at Brand Integration Group at Ogilvy and Mather. He earned his M.F.A. in graphic design from the Yale School of art and B.A. from The Evergreen State College.

Alicia Cheng

Project Board

Alicia Cheng is a founding partner at MGMT. design, a Brooklyn-based design studio founded with Sarah Gephart. MGMT.’s projects have focussed on print, branding, exhibition design, and data visualization. Selected clients include The New York Times, Yale School of Architecture,Modern Farmer Magazine, the Carnegie Museum of Art, the Museum of Chinese in America, the royal family of Thailand, and Vice President Al Gore. Prior to founding MGMT., Alicia worked as a senior designer for Method, New York and was the co-design director at the Cooper-Hewitt, National Design Museum. She served as a lecturer at Yale University and has taught at the Rhode Island School of Design, the Maryland Institute College of Art and Cooper Union. Alicia received her BA from Barnard College and her MFA from Yale University.