The Event

Women make up only 11% of creative directors in advertising. Systematic barriers, unconscious bias and an imbalance of power have impacted their ability to occupy leadership positions in all industries. Prominent female creatives will discuss approaches to collaboration and management, how they navigate cultural hurdles as well as practical insights to empower the next generation of female design leaders.

Georgianna Stout is a founding partner and Creative Director of 2×4 where she leads a wide range of projects from extensive retail and packaging design initiatives to large-scale identity, exhibition and environmental graphics/wayfinding programs. Past and present clients include Target, Nike, Barneys New York, Tiffany & Co., and Malin + Goetz. Her work in the cultural sector includes a series of exhibition designs for the Cooper-Hewitt, National Design Museum and branding projects for the Brooklyn Museum, Dia Art Foundation and the Studio Museum in Harlem. She has led product development for textiles and wall coverings with Knoll, Maharam, Blick and Flavor Paper. She also collaborates with husband and designer David Weeks in his furniture design studio, David Weeks Studio. Prior to founding 2×4, she worked at Bethany Johns Design producing publications and identity programs for arts organizations and various cultural institutions. She has been a visiting design critic at Rhode Island School of Design and Yale University School of Art, and holds a B.F.A from the Rhode Island School of Design.

Gail Anderson is the Creative Director of Visual Arts Press at the School of Visual Arts, and a Partner at Anderson Newton Design. Anderson serves on the Citizens’ Stamp Advisory Committee for the USPS and has taught at SVA for over 25 years. She has co-authored 14 books with Steven Heller and is an AIGA medalist.

Chloe Gottlieb is R/GA’s Chief Creative Officer, US, where she works alongside Taras Wayner to guide hundreds of multidisciplinary teams toward the creation of breakthrough products, services, and communications for global brands such as Nike and Samsung. In her previous role at R/GA, Chloe built the largest Experience Design team at any global agency. Happiest when collaborating at the intersection of storytelling, design, and technology, she has been applying her unique skills as a mentor in the R/GA Accelerator program, where she helps emerging startups in the Internet of Things space develop their branding, customer experience, and communications. Throughout her career, Chloe has served on juries for high-profile award shows including the Cannes Lions, the London International Awards, and One Show Interactive, and has spoken at events such as SXSW, IxDA, and Interaction South America. A graduate of The New School Media Studies graduate program, Chloe has also shared her expertise by teaching at Carnegie Mellon, SVA, and Miami Ad School.

Alex Lezberg is Director of Design at the mission-driven creative and tech company Blue State Digital. She is in charge of evolving the Design discipline within the interdisciplinary agency, and leading a team of Designers to build communities, raise money, and inspire people to take action for a range of clients and causes from Sierra Club to Colgate to MIT to UNICEF. Her previous 6+ years in Branding with companies like Johnson & Johnson and IBM bred a passion for complex systems thinking that Alex now brings to her Design-for-good work. She has helped craft the company’s brand offering and shaped the portfolio of work it has built. A graduate of Carnegie Mellon, Alex continues to share her expertise with students by being a guest critic at Parsons and serving on juries for The One Club. Her work has received honors from organizations like AIGA and Graphis.

Lizania Cruz, born and raised in the Dominican Republic, is a New York-based designer, artist and entrepreneur working in fashion, advocacy, and the arts. She brings a decade of design experience to her current work as an Art Director for General Assembly. Her clients have ranged from established brands, like Anthropologie, to startups and nonprofits such as the American Cancer Society and The Center for Urban Pedagogy. She founded and accessory line, Bagavundas. Most recently she launched Flowers for Immigration, a photo project that tells the stories of immigrant bodega workers through their flower arrangements. The project was featured on Fusion News and KQED Arts.

Before the main event, Charlotte Uddfors is a 2nd-year Sophomore in the Media Arts and Technology Program at CUNY BMCC in Tribeca will present her project as part of our student Warm-Ups.

Warm-Ups is an initiative by AIGA NY Education to provide undergraduate design students schools a platform to introduce their work to the AIGA NY community, and to give our audiences an opportunity to see the best and brightest, and to learn about what’s happening in area design programs.

Image: The font “Birdy” was designed by Veronika Burian