AIGA NY Chapter Board of Directors

The 2018-2019 AIGA NY Board of Directors represents our chapter’s diverse interests. They work to provide the varied and relevant programming and initiatives we’ve become known for, and they build on the work, commitment, and energy of past boards.


Joe Marianek


Joe Marianek is a designer, educator and principal at Small Stuff, where he leads projects of social and cultural impact. Joe was previously an Associate Partner at Pentagram and a design lead at Apple. His work has been recognized by the AIGA, D&AD, SEGD, ADC, and he received the ADC Young Gun Award. He is an adjunct faculty at Rhode Island School of Design, where he earned a BFA in Graphic Design. Joe has served on the AIGA/NY board since 2014, focusing on education and advocacy.


Alia Hassan

Vice President

Alia Hassan is the Head of Creative & Delivery, NY at Blue State Digital (a WPP company). She moved from the creative side of the house (Global Director of Design) into general management. She leads the headquarters in partnership with the Managing Director and oversees several disciplines at the local level. Alia was a juror for the 2015 AIGA Cased Awards and the 2014 Adobe Design Achievement Awards. She graduated from Carnegie Mellon University with a Bachelor of Humanities and Arts in Communication Design and Policy & Management. She is currently an MBA candidate at Columbia Business School.

Ida Woldemichael

Vice President

Ida Woldemichael is an art director living in Harlem. With over 10 years of design experience, she has worked with top-tier agencies and non-profit organizations, including the Clinton Foundation. Most recently, she joined the historic presidential campaign for Hillary Clinton, serving as a lead designer and developing the popular supporter tagline, “I’m with her.”

Sarah Van Anden


Sarah Van Anden is the Senior Program Manager at the Center for Curatorial Leadership, where she facilitates programs designed to foster the professional lives of art curators and address critical needs within the museum field. As a senior member of staff, Ms. Van Anden leads program development, strategic initiatives, communications, and fundraising. Her position builds on years of experience working closely with New York City’s nonprofit cultural community. Previously Program Officer with the New York City Department of Cultural Affairs, she oversaw a portfolio of more than 140 organizations and helped distribute over $30 million annually through the Cultural Development Fund, the City’s open, competitive funding process for arts nonprofits. Her additional experiences include positions with the Shelley and Donald Rubin family office, McGraw-Hill Higher Education, Art in America, and Academic Programs at the Clark Art Institute. Ms. Van Anden holds an M.A. in the History of Art from Williams College and a duel B.A. in History and Art History from Temple University. In addition to serving on the board of AIGA’s New York chapter, she is President of the steering committee for the Professional Organization of Women in the Arts (POWarts).

Marc Rabinowitz

VP Operations

Marc Rabinowitz is a Director of User Experience at Code and Theory, a digital-first creative agency. He leads teams in designing elegant products & brand experiences for clients challenged by their own gnarly digital ecosystems. Notable clients include NBC News, The Outline, Bloomberg and New York Life. Marc’s work has been recognized by AIGA, the Art Director’s Club, Adobe Design Achievement Awards, SXSW Interactive Awards, and Digiday Publishing Awards. Marc received his MFA in Design Entrepreneurship from the School of Visual Arts in 2008. He lives with his wife in the Lower East Side.

David Frisco

Advocacy Chair

David Frisco is a current Design Fellow at Public Policy Lab. He is the founding partner of IntraCollaborative, a socially minded design collective comprised of Pratt MFA graduates. He is an Adjunct Professor with CCE in the Undergraduate and Graduate Communications Design departments at Pratt Institute. At Pratt, David is Co-Creative Director of Design Corps, a pro-bono design program for organizations with socially and environmentally minded missions. David holds an MFA in Graphic Design from Yale School of Art and a BFA in Graphic Design from University of Illinois at Chicago. Before heading out east, David was a Senior Designer at the Museum of Contemporary Art, Chicago.

Emily Oberman

Emeritus board member

A native of Yonkers, New York, Emily Oberman studied design and filmmaking at the Cooper Union School of Art in New York City. After graduation she joined the legendary design studioM&Co., working with Tibor Kalman to create work for Knoll, Wieden & Kennedy, (the much-missed) Restaurant Florent, and Talking Heads, for whom they made the award winning music video for “(Nothing But) Flowers.” With Kalman as creative director, Emily was the original designer for the launch of Benetton’s critically acclaimed magazine, Colors. Before joining Pentagram, Emily cofounded the design studio Number Seventeen in 1993, which operated for (coincidentally, perhaps) seventeen years. Emily’s work is unique in that it blurs the line between promotion and design—often using language and humor to make an emotional connection. Her clients have included Benetton and NBC Universal (including brand identities for 30 Rock, The Tonight Show Starring Jimmy Fallon, and Saturday Night Live, for whom she has done the opening title sequence for 19 years, as well as a coffee table book). Recent projects include branding for Leafs by Snoop and Pounds, strategy and branding for DC Entertainment, strategy and branding for Film Independent, branding for the LA Film Festival, identity and show packaging for the Film Independent Spirit Awards, strategy and branding for the Minneapolis Institute of Arts (Mia), branding and opening sequences for Tina Fey’s Unbreakable Kimmy Schmidt and Maya Rudolph and Martin Short’s variety show Maya & Marty, and identities for J.K. Rowling’s film Fantastic Beasts and Where to Find Them and DC’s Justice League film. Other projects include the brand identities for This American Life, Bike New York, Alex Gibney’s production company, Jigsaw, and The Wing, a space for women that opened in the fall of 2016.

Chelsea Atwell

Board member

Chelsea Atwell is a Partner, Creative Director and Brand Strategist at Zero Studios, a digitally led design and branding studio in NYC. Prior to helping launch Zero, she served as a lead designer on the digital team at Hillary for America in Brooklyn, New York. Chelsea has traveled around the United States to speak about her experience designing for a groundbreaking presidential campaign and the importance of design in creating change for the better. She cares deeply about human-centered design and using empathy as a tool for design and business. Chelsea grew up in the midwest and graduated from the Milwaukee Institute of Art & Design with a BFA in Communication Design, where she returned to teach classes in design and illustration. She is currently a part-time faculty member at Parsons School of Design, teaching branding to undergraduate students.

Meg Beckum

Board member

Meg Beckum is Executive Creative Director at Elmwood, a global consultancy that helps brands unlock and leverage the power of design. Prior to joining Elmwood, Meg worked as a creative lead at Sullivan, AKQA and Interbrand where she built identities, environments and campaigns for American Express, AT&T, Avon, Planned Parenthood, Teach for America and Verizon. Meg holds an MFA from the Savannah College of Art and Design and a BA in journalism from the University of Georgia.

Lizania Cruz

Board member

Born and raised in the Dominican Republic, Lizania Cruz is a New York-based designer, artist and entrepreneur working in fashion, advocacy, and the arts. She brings a decade of design experience to her current work as an Art Director for General Assembly. Her clients have ranged from established brands, like Anthropologie, to startups and nonprofits such as the American Cancer Society and The Center for Urban Pedagogy. She founded and accessory line, Bagavundas. Most recently she launched Flowers for Immigration, a photo project that tells the stories of immigrant bodega workers through their flower arrangements. The project was featured on Fusion News and KQED Arts.

Janet Esquirol Sylvan

Board member

Janet Esquirol Sylvan is a Creative Director and devoted Educator. Professional background includes full service ad campaigns for national and regional clients, Art Direction for weekly publications, as well as UI, UX, and web development. Her personal artwork celebrates memory and is a place for experiments in communication and interaction. Janet began teaching in Higher Education at Parsons in 2003 and has since instructed and helped shape curriculum at several institutions in NYC. In early 2013 Prof. Esquirol joined the Media Arts and Technology Department at CUNY BMCC. Here, in addition to teaching Digital Design, she has been involved in grant procurement and administration and has been an invited speaker for events at SUNY, CUNY, the FATE conference, and AIGA:DEC. She has also been the Creative Director of TEDxFultonStreet since 2014, which has produced over 50 TED Talks and gained over 1 Million views online. Janet received a BA in Studio Art with a concentration in Design and Printmaking and was a Student Scholar in the Ammerman Center for Arts & Technology during her time at Connecticut College. She also holds an MFA from Parsons in Design and Technology.

Drew Freeman

Board member

Andrew (Drew) Freeman is the founder and principal of afreeman. He works with clients and colleagues to envision, create and implement conceptually significant yet commercially successful design solutions. Drew is responsible for excellence across all afreeman projects. During the course of his career, Drew has been the recipient of numerous industry honors and awards from design associations and publications including: AIGA, TDC, ADC, SEGD, and IDSA Prior to founding afreeman in 2012, Drew served as Associate Partner at Pentagram in New York . Drew holds a BFA and BGD from the Rhode Island School of Design. He teaches at the Pratt Institute.

Rosie Garschina

Board member

Rosie Garschina is Creative Director at Trollbäck + Company. Her work lies at the intersection of branding, motion and digital media and she strives to solve complex problems with simple solutions that can exist across multiple platforms. She has managed global campaigns for Spotify, MTV, The New York Times and has been recognized by Creativity Online, AdAge, Promax BDA, Brand New/Under Consideration and Variety.

Caspar Lam

Board member

Caspar Lam is the co-founder of Synoptic Office, a multidisciplinary studio operating in the space between design, technology, and education. The studio’s work has been exhibited internationally and recognized by Fast Company Design, iDn, Neshan, Etapes, and It’s Nice That. Caspar holds an MFA from Yale and degrees in biology and design from the University of Texas atAustin. His work with cultural and fashion clients includes the Guggenheim Museum, Ohne Titel, and Vogue China. Adobe, AIGA, and ID Design Review have recognized his work. Previously, Caspar led design and digital strategy for Artstor, an Andre Mellon Foundation-funded non-profit to develop digital products related to metadata and publishing for institutions such asHarvard, Cornell, and the Philadelphia Museum of Art. He has been a visiting critic at the Hong Kong Design Institute and served as an Adjunct Associate Research Scholar at Columbia University’s GSAPP. Caspar regularly writes and speaks about design, most recently at Typographics and the TDC. He is currently an Assistant Professor of Communication Design at Parsons School of Design.

Amélie Lamont

Board member

Amélie Lamont is a product designer(d) and writer based in Brooklyn, NY. She is currently employed at The New York Times as a product design lead and specializes in using cultural studies and design anthropology to inform her design process of building a design system. She’s also the co-founder of Good for PoC and creator of The Guide to Allyship, two resources aimed at helping marginalized communities. She’s had the honor of presenting her research and work at places such as The White House, The Great Discontent, Etsy, Twitter, Dropbox and Cooper. When she’s not designing or writing, you can find Amélie doing yoga, serving her community, watching Korean dramas, or gathering energy for her next Kamehameha wave.

Kat McCord

Board member

Vancouver born, ECUAD educated and 12 years practicing in London before calling New York home, Kat McCord co-founded Thackway McCord in 2008 as creative director, focusing on corporate branding plus work in the cultural and tech space. She believes in the art of the big idea, in the craft of perfecting it, and in technology to communicate it. When not obsessing about letterspacing, she enjoys drawing, galleries, bands, sailing and snowboarding. In 2017, she co-founded to explore the convergence of art, design and architecture.

Jessie McGuire

Board member

Jessie McGuire is the Managing Director at ThoughtMatter, a branding and design agency committed to the use of artful, innovative design for clients like The New-York Historical Society, Downtown Staten Island and Tacoma’s Broadway Center for the Performing Arts. Jessie has been integral in shaping the purpose and creative vision of ThoughtMatter, spearheading projects and campaigns that include the production and free distribution of posters for the 2017 Women’s March, the redesign of the unabridged U.S. Constitution for modern readers and the expansion of the 100 Gates public art project. Jessie has also worked on branding, positioning and fundraising initiatives to raise awareness and support for socially progressive organizations and causes such as March for Our Lives, Girls Write Now and The Joyful Heart Foundation. Jessie holds a BFA in Communications Design and Advertising Art Direction from Pratt Institute and a MPS in Branding from The School of Visual Arts. Before joining ThoughtMatter, Jessie managed and worked on design projects for billion-dollar brands owned by Kimberly-Clark, P&G and Colgate Palmolive. When Jessie is not working on design, she can be found running in Brooklyn—alone, in a race or after her two kids.

Julia Parris

Board member

Julia Parris is an independent commercial photographer and art director based in Brooklyn, New York. A graduate of Rhode Island School of Design, she brings her interdisciplinary fine art background to every project. She has established in-house photography studios at agencies such as Wieden+Kennedy NYC, Big Spaceship and McKinney. Parris creates and leads community arts initiatives, teaches and volunteers in youth focused art programs and speaks on creative entrepreneurship. Julia is currently working on the second edition of her self-published collage zine, MOVE SLOW, due in fall 2018. When she’s not shooting, she can be found gallery hopping, reading, or running in the park with her dog, Wiley.

John Rudikoff

Board member

John Rudikoff is the CEO and Managing Director of the CUBE (the Center for Urban Business Entrepreneurship) at Brooklyn Law School, a law center that trains lawyers to serve startup businesses and entrepreneurs through clinical practice. John also serves as Special Counsel and Representative-At-Large to MASS Design Group, an internationally recognized design firm with headquarters in Boston and Kigali, Rwanda. John previously served as a member of the MASS’s board of directors from 2011-2013, and as General Counsel and Director of Business Development from 2013-2015. John also serves as board chair of Terreform ONE [Open Network Ecology] a non-profit architecture group that promotes innovation and smart design in cities; and Friends of the Brooklyn Queens Connector (BQX), a non-profit group working to develop a new light rail transit system connecting the two boroughs. After completing law school, John served for five years as an Assistant District Attorney at the Brooklyn District Attorney’s Office where he founded the Environmental Crimes Unit within the Rackets Division. He directed numerous multi-agency investigations and lead complex prosecutions of corporate and individual wrong-doers. John was instrumental in negotiating seven-figure settlements and the remediation of environmental degradation and was the lead attorney on numerous trials and grand jury investigations. John received his Bachelor of Arts from Sarah Lawrence College and his Juris Doctorate from Brooklyn Law School, where he was awarded the Samuel Witte Prize for his scholarship in literature and the law, the Jack Weprin Real Estate Prize for his scholarship across the real estate law curriculum.

Elliot Salazar

Board member

Elliot Salazar is a Senior Designer at Refinery29, an award-winning digital media company, where he oversees the design for R29’s social media channels – including Facebook, Twitter, and Instagram. If you’ve liked, double tapped, or retweeted a post on one of R29’s social feeds then you’ve probably seen some of his work! Originally from Texas, he studied Design at Texas Tech University and later received his MFA in Design from the School of Visuals Art’s Designer as Author & Entrepreneur Program, co-chaired by Lita Talarico and Steve Heller. He’s been an active member of AIGA/NY for several years and has volunteered at many events. Finally, he competed in the live design competition Command X during the 2015 AIGA Design Conference in New Orleans – so maybe that’s why he might look a little familiar!

Rich Tu

Board member

Rich Tu is an award winning creative currently residing in Brooklyn, NY. He is a graduate of the School of Visual Arts’ prestigious Illustration as Visual Essay program and received the “Young Guns” award from the Art Directors Club. He has exhibited at galleries and festivals in New York, Los Angeles, Berlin, as well as the SCOPE Miami festival, during Miami’s Art Basel week. Commercially, his clients include The New York Times, The New Yorker, Business Week, Alfa Romeo, Bombay Sapphire, G-Shock, Nike, Converse, American Express, NPR, NorthFace Purple Label, Coca-Cola, Verizon, Skype, Fuse TV, and Hamilton The Musical, among others. Rich is currently a VP of Design at MTV.

Khoi Uong

Board member

Khoi Uong is the creative director and co-founder of Studio Rodrigo, a digital product design and strategy consultancy based in NYC. Prior to founding Studio Rodrigo, he was the creative director for Method, NY. He lives in Brooklyn between a nondescript federal prison and a large victorian cemetery with his wife and two small but growing children.

Lynne Yun

Board member

Lynne Yun is a Type Designer at Monotype who specializes in all types of letterforms. From crafting handwritten calligraphic pieces to designing type for the screen, she enjoys the balancing act of form and function that is required when designing tools for communication. She enjoys sharing the joy of her craft through public speaking engagements and teaching workshops for organizations such as Typographics, TypeCon, and the Society of Scribes. Lynne’s previous positions include being a designer at Apple Inc., Publicis, and Deutsch. Her work has been recognized by organizations such as AIGA, Type Directors Club and Art Directors Club.

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